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Our Story
The tale of a little girl, her Appa, and a whole world of toys.
Why "Adhira & Appa"?
Our name celebrates the most magical shopping duo we know — a curious little one (Adhira) and her doting father (Appa). That giggle when a child finds the perfect toy, and the quiet smile on a parent's face — that's the moment we built this brand around.
Born in Hyderabad as a venture of the EBG Group, Adhira & Appa Toys is a young brand with a big dream: to become India's most loved toy destination. We're starting with a thoughtfully curated catalog spanning every age — from a baby's first rattle to a teen's first robotics kit — and our first physical stores are on the way.
We're just getting started, and that's the exciting part. Every enquiry, every visit and every franchise partner becomes part of our founding story.
Made with Love
Every toy in our catalog is hand-picked with the same care we'd take for our own children.
Safety First
Child-safe, non-toxic and age-appropriate — we never compromise on what reaches little hands.
Joy of Discovery
From first rattles to robotics kits, we believe play is how children discover the world.
Growing Together
As an EBG Group venture, we're building stores, partnerships and childhoods that last.